Games

We create digital games that go far beyond entertainment. At Sotero Tech, we bring incredible digital worlds to life, offering immersive and captivating experiences that connect brands with their audiences in a unique way.

Our approach ranges from creative conception to full development, with high-quality graphics, innovative mechanics, and the integration of interactive features. Whether for marketing, education, or pure fun, our games provide lasting value and engagement. 

Jogo Brahma São João

Benefits and step by step

Benefits: Emotional connection with the audience, brand strengthening, and high viral potential.

Step-by-step:
1. Defining the game's concept and script.
2. Creating characters, settings, and mechanics.
3. Game development and programming.
4. Testing to fine-tune gameplay.
5. Launch and post-launch support. 

Jogo Salve a seleção
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Success stories

Discover some of the games developed by our team.

Jogo derrube a lata São João da Brahma

🔥Saint John's Day at Home App by Brahma - Ambev

Specifications

Sector: Entertainment and Marketing
Segment: Virtual Games and Brand Promotion
Application: Provide an immersive experience of the traditional June festivals, in a virtual and accessible way, promoting the Brahma brand during the pandemic period.

Solution Developed

Development of a multiplatform app that recreated classic games from the São João festival, with the following features:

Interactive games:
Fishing : Players attempted to fish Brahma cans from a cooler filled with ice.
Knock Down the Cans : A precision game where participants threw virtual balls to knock down stacks of Brahma beer cans.
Ring Toss : Users threw rings at Brahma cans to accumulate points.

Augmented Reality Action:
The app recreated the typical atmosphere of the June festival, with bonfires, banners, and interactive scenes. Users could view the environment in 3D using their cell phone camera.

Scoring and Rewards System:
With each game or interaction in augmented reality, players accumulated points that could be exchanged for discounts on Brahma beer purchases through Zé Delivery.

Lead capture:
To play, users had to complete a simple registration process with their name, phone number, and email address. This information was then sent directly to Ambev's promotions database through API integration, ensuring automatic and secure capture of user data.

Results

• Digital engagement: Offered a fun alternative for consumers to experience São João during social isolation.
• Promotion of the Brahma brand: Strengthened the association of beer with celebration and fun, maintaining the brand's presence during a period of canceled parties.
• Qualified lead capture: Expanded Ambev's database, creating future opportunities for promotional and loyalty campaigns.
• Innovation in the beverage market: Combined digital entertainment with real-world promotional activities, encouraging consumption through platforms like Zé Delivery.
• Broadening the target audience: Accessible to all ages, attracting both fans of the June festivals and digital gaming enthusiasts.
• Financial results: Increased sales of Brahma beers through the redemption of discount coupons.

Jogo O Trio Reality SBT

📺The Trio Reality Game - SBT

Specifications

Sector: Entertainment and Marketing
Segment: Games Integrated with Social Networks and Media Dissemination
Application: Engage TV show viewers and expand the audience through online competitions based on the reality show's tests.

Solution Developed

Development of a series of online games integrated with Facebook, focusing on:

Simulating reality show competitions:
The games replicated the program's challenges, such as endurance, agility, logical reasoning, and strategy tests.

Scoring and ranking system:
Each participant accumulated points by completing the competitions and competed for a spot in the overall rankings.

Integration with social media:
Users could share their results, challenge friends, and invite other participants, organically promoting the program on the platform.

Gamification and rewards:
With each completed stage, the player unlocked virtual prizes and increased their chances of qualifying for the final.

Invitation to the reality show:
The winner of the online competition had the opportunity to participate in person on the program, competing in the reality show alongside the official participants.

Results

• Increased program audience: Digital integration attracted new viewers and built loyalty among existing viewers.

• Social media engagement: The initiative generated thousands of interactions on Facebook, increasing the program's visibility and strengthening the SBT Bahia brand.

• Expanded the network's reach: The online experience allowed people from various regions of Bahia and Brazil to interact with the program, expanding the target audience.

• Viewer engagement: The competition created a deeper connection between the audience and the program, encouraging active participation and content sharing.

• Innovation in the regional entertainment market: The integration of online games and TV represented a pioneering approach to promoting local programs, inspiring new digital strategies in the sector.

Jogo Vivo Ninja

📱Game to promote plans: Vivo Ninja - Vivo

Specifications

Sector: Telecommunications
Segment: Promotional Actions at Events
Application: Promotion of Vivo's telephone plans at major cultural events such as the Carnival in Recife and Salvador.

Solution Developed

Interactive game on tablets:

Participant registration:
Before playing, participants filled out a form with their name, email, and phone number, integrating the data directly into Vivo's lead database for future promotional activities.

Interactive explanation:
The game began with a brief introduction to the rules and an advertisement highlighting the benefits of one of Vivo's plans, such as minute packages, SMS, and other features.

Engaging gameplay:
Inspired by the Fruit Ninja style, the game released tokens containing the advantages of the plans presented.
The player had to use their finger to cut only the tokens that corresponded to the benefits shown in the advertisement, avoiding the wrong tokens and "bombs," which resulted in penalties.

Time and challenges:
The dynamic required attention and speed, with a limited time to achieve a maximum score.

Performance-based rewards:
Depending on their performance in the game, players received personalized gifts from Vivo.

Results

• Lead Capture: Mandatory registration ensured the collection of strategic data from thousands of people, expanding the contact base for future marketing campaigns.

• Event Engagement: The playful interaction attracted a large audience to the VIP areas, reinforcing Vivo's brand presence at Carnival events.

• Plan Education: In a fun and engaging way, participants learned about the features and benefits of Vivo's plans, increasing interest and conversion.

• Integration with Local Culture: The initiative was well-received at the Recife and Salvador Carnivals, connecting the brand to the festivities and participants in an innovative and contextualized way.

• Enhanced Customer Experience: The awards and fun created a positive association with the brand, strengthening customer loyalty.

Jogo Salve a Seleção

🏆World Cup Themed Game - Save the National Team

Specifications

Sector: Digital Entertainment
Segment: Interactive Advertising Campaigns
Application: Promotion of Elitte Taxi and celebration of the World Cup.

Solution Developed

Facebook-integrated video game:

Engaging narrative:
The player assumed the role of a Bahian hero on a mission to save the stolen World Cup trophy.

Taxi transformation:
The Elite Taxi taxi transformed into a giant robot, allowing the player to roam the streets of Salvador in search of the trophy.

Cultural setting:
Detailed scenes depicted iconic landmarks of Salvador, reinforcing the cultural appeal.

Star collection and power-ups:
To accumulate points, the player collected stars along the way.
Typical Bahian elements, such as acarajés and berimbaus, were collected to gain special in-game powers.

Facebook integration:
The game allowed participants to share their scores, invite friends to play, and compete in interactive leaderboards.

Results

• Online Engagement: The game attracted a large number of players through Facebook, generating interaction and promoting the Elitte Taxi brand in a fun and innovative way.

• Enhancement of Local Culture: The use of Bahian cultural elements strengthened the regional identity and brought the action closer to the target audience.

• Promotional Impact: The creative narrative tied to the 2014 World Cup, a highly visible global event, positioned the brand as modern and connected to current events.

• Social Sharing: Integration with Facebook expanded the campaign's organic reach, encouraging users to interact and compete with friends.

• Increased Brand Recall: The robot-turned-taxi and the creative storyline created a memorable connection between the audience and the Elitte Taxi brand.

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