Industry : Retail and Entertainment

Segment : Promotional campaign for special occasions

Application : Provide an interactive and emotional experience for mothers and children, using augmented reality to create special memories and strengthen the emotional bond with the public.

Solution :
Two augmented reality applications for Mother's Day.

One application was developed to display a Mother's Day-themed scenario.

Mothers and children could position themselves in front of a TV with a camera and see themselves inside a virtual environment representing a flower garden with butterflies, virtual signs, and other animated elements.

Another application, running on tablets, allowed participants to choose a virtual gift for their mothers.

Options included:
• A bouquet of flowers
• An animated 3D heart
• Floating butterflies
• The word "Mothers" in 3D.

After choosing, the participant held a physical marker. By pointing the marker at the camera, the chosen gift was displayed in 3D on the marker, creating a unique and personalized interaction.

In both apps, participants recorded a video with a special testimony or tribute to their mother, using the virtual setting or chosen gift as the background.

The video was sent directly to the participant's WhatsApp and shared on Shopping Bela Vista's social media channels.

Results :
• Emotional engagement: Created an emotional bond between the audience and the brand, providing unforgettable moments for mothers and children.
• Organic promotion: Videos shared on social media increased the visibility of the campaign and the mall.
• Innovation and interactivity: The combination of augmented reality and personalization highlighted Shopping Bela Vista as a benchmark for modern and creative experiences.
• Brand strengthening: Positioned the mall as a place that values and celebrates special family moments.

Industry: Beverages and Entertainment

Segment: Interactive Marketing and Brand Activation

Application: Promote the launch of the new Skol Hops beer using Augmented Reality (AR) technology to create an innovative and interactive brand experience for customers.

Solution:
Development of a mobile app that uses AR to display a three-dimensional model of the new Skol Hops can.

The customer points their phone camera at a coaster with the Ambev logo.

The app recognizes the coaster marker and displays a 3D Skol Hops can in high definition.

The interaction allows the user to rotate, zoom in, or view details of the can realistically, simulating the experience of holding it.

Attractive visual design with animations that highlight the attributes of the brand and the new beer, such as ingredients or product differentiation.

Results:
• Increased brand engagement through an interactive and technological experience that piques consumer curiosity.
• Strengthened Skol Hops' branding as a modern and innovative beer, aligned with technological trends.
• Increased customer retention at points of sale and promotional events by creating a memorable and shareable moment.
• Use of technology to differentiate the marketing strategy, making the product stand out from the competition in the beverage market.

Industry: Entertainment and Events

Segment: Art and Culture

Application: Promote an interactive and innovative experience in the world of tattoos, exploring the integration between body art and augmented reality technology.

Solution:
Partnership with Tattoo Artists:

Collaboration with tattoo artists who were working live at the Pixel Show event.

While the client was getting the tattoo, our team simultaneously worked on creating an animated 3D model of the chosen illustration.

After the tattoo was completed, the client received an exclusive app installed on their cell phone.

The app allowed them to point the cell phone camera at the tattoo, displaying it in augmented reality, coming to life with 3D animations directly on the skin.

The tattooed illustration transformed into an animated and dynamic object, highlighting elements of the art that moved in a synchronized and realistic way.

Results:
• Innovation in body art: Created a connection between traditional tattooing and the possibilities of modern technology, providing participants with a unique experience.
• Engagement and surprise: The real-time interaction with the live tattoos attracted visitors' attention, generating enthusiasm and increasing the visibility of the tattoo artists and the event.
• Increased event visibility: The spontaneous sharing of videos and images of the animated tattoos on social media helped to highlight Pixel Show as a culturally innovative event.
• Appreciation of art: It strengthened the perception of tattoos as a dynamic and multidimensional form of artistic expression.

Industry: Entertainment and Events

Segment: Film and Culture

Application: Enrich the attendee experience with augmented reality interactivity, connecting them with the festival's theme and promoting the host city.

Solution:
Attendees interacted with a TV and camera configured as a virtual mirror.

By holding a physical marker and pointing it at the camera, they viewed a 3D action movie set in their hands as if it were a 3D model, featuring a terrain dotted with coconut trees and the event's logo integrated into the virtual environment.

A second application presented a 3D map of the city's main tourist attractions, including the Mercado Modelo, Elevador Lacerda, Farol da Barra, and others.

Attendees could interact with the map, zooming in or rotating points of interest to view details of the attractions.

Results:
• Immersion and engagement: The actions transported visitors to dynamic and interactive experiences, reinforcing the connection with the festival's cinematic and cultural theme.
• Event promotion: Integrating the festival's brand into the 3D scenes increased its visibility and reinforced its identity.
• Enhanced local tourism: The inclusion of the tourist map highlighted Salvador as a city rich in culture and history, encouraging exploration of its attractions.
• Audience attraction: The augmented reality experiences attracted a large number of participants, creating memorable moments and promoting the festival as innovative and technologically advanced.